Mr. John D. Silverman | Corporate Advisor

•  40+ years of experience in strategic planning, implementation, and operations for the beverage
Former CEO of Seagram's International Division, Former Executive Vice President and Chief
    Operating Officer, Grupo Empresarial Bavaria, Strategic Advisor John Labatt’s 
(focus: merger and
Responsible for reorganizing and restructuring GEB – the company grew to US$2B, annually sales
    and EBIDTA increased from US$277 M in 2000 to US$ 900M in 2005. 
GEB was sold to SAB/Miller in
    Oct 2005 for $ 7.8 billion.
Vice Chairman, Board of Trustees, New York Cornell Hospital, MBA in Marketing from Cornell
​    University.


Mr. Chris Hoffmeister | Beverage Advisor

•  17+ years of strategic brand marketing, distribution strategy and sales leadership in the wine and
    spirits industry.
Current Vice President at Select Wines and former General Manager at Mark Anthony Wine
Former Principal at Sierra Systems, specializing in Change Management and Business Re-
BAH Economics, Queen’s University, Kingston Ontario.

Mr. Michael Boulton, MBA | Nutraceutical Advisor

•  Former President of Truestar Health, current Senior Director – Media/IT at The Shopping Channel.
Former VP of Technology at at Travelzest and Moxy Media/Tsavo Media, BA Carleton University,
    MBA from MIT.


Mr. Peter Scales | Operations Advisor

•  Director of CHTA (Canadian Hemp Trade Alliance) and extensive experience in the hemp industry.
Government relations, regulatory compliance and public affairs, product certification, CFIA and
Founder, Owner/Operator of ACI Foods - a 100% organic, integrated Hemp Seed processing facility.

Dr. Sazzad Houssain, PhDChief Scientific Advisor

•  25+ years of experience in new drug discovery, natural health product development.
Author of +50 peer-reviewed papers, primarily in the pharmacology, genetics and nutritional
Former Group Leader / Senior Scientist at Biotech. Research Institute of National Research Council
Former Assoc. Director of Pharmacology, Xenon Pharmaceuticals Inc, (targeting pain, inflammation
    and CVD).
PhD in Biology from Moscow State Academy of Veterinary Medicine & Biotechnology , post
    doctoral training in the Department of Nutritional Sciences 
and Department of Medical Genetics
    of University of British Columbia.
Associate professor of pharmacology at Federal University of Minas Gerais, Brazil. Chief Scientific
    Officer and co-founder of Inmed Pharmaceuticals 
Inc, co-founder of Pramana Pharmaceuticals.

Mr. Mitch Curby | Creative Advisor

•  20+ years in creative vision, and product brand development for retail and functional foods.
Former Creative Director and lead brand designer for Vega, Principal of Fluent Brand Design.
Full-Service Brand Design - Corporate communications – focused on functional food products.

Dr. Victor Wong | Food Technology Advisor

•  15+ years as advanced function food formulator in the function food product sector.
Principal of Innovative Products and Services specializing in beverage formulations and solubility.
Former Senior Food Technologist for Dole Juices, and the Senior Scientist for National Food
​    Laboratory.


Ms. Joanne Archibald | Corporate Secretary

•  20+ years of experience in Corporate Secretarial and Investor Relations for publicly traded
MBA from the Ivey School of Business at Western University, Former Senior Vice President, at TMX
Member of Canadian Investor Relations Institute (CIRI) and served as Ontario provincial Secretary to
    the Board from 2006-2009 and as Treasurer from 
2010-2013, former roles at Loblaws, Nestles, etc.